by William Comcowich | Sep 16, 2015 | Content Marketing
Obtaining shares and links are priorities for content producers and social media marketers. But how do you rise above the crowded masses of online posts? Why do some posts perform so much better than others do? An analysis by BuzzSumo and Moz of over 1 million...
by William Comcowich | Sep 15, 2015 | Marketing
Although most consumers are willing to share their personal information with companies, brands are generally not taking advantage of that opportunity, a new survey reveals. Eight in 10 consumers around the world are willing to share key pieces of personal information...
by William Comcowich | Sep 15, 2015 | Measurement
Visitors and clicks have long been the accepted metrics to quantify the appeal of online content and the cost of digital ads. Attention-based metrics may now be gaining traction. At least they’re attracting more attention. Attention metrics measure how much time...
by William Comcowich | Sep 14, 2015 | Native Advertising
Native advertising has become a popular and profitable income stream for web publishers. Native ads, also called sponsored content, are designed to resemble publishers’ editorial content in form and function. Web publishers run the native ads within their newsfeeds. ...
by William Comcowich | Sep 14, 2015 | Digital Marketing
Some of the best marketing videos don’t come from corporate marketing or PR departments. They come straight from front-line employees, without involvement or even knowledge of their marketing or PR departments. Target employee Scott Simms gave a rousing speech to...
