by William Comcowich | Sep 21, 2015 | Social Media Marketing
Marketers are increasingly turning to user-generated content to promote their products. Brands frequently share and repost comments, photos or videos that consumers post online mentioning or depicting products. When marketers find social media photos or videos of...
by William Comcowich | Sep 21, 2015 | Social Media Monitoring
The Media Rating Council (MRC), an industry media rating organization, has released its Social Media Measurement Guidelines for public review and comment. The public comment period runs through Oct. 15. The organization developed the guidelines in an attempt provide...
by William Comcowich | Sep 18, 2015 | PR Measurement
CyberAlert LLC and Paine Publishing LLC today announced the publication of the 2015 PR Measurement Handbook. A copy of the 2015 PR Measurement Handbook is available now via free download. The 74-page e-book contains 21 articles on the latest PR measurement...
by William Comcowich | Sep 18, 2015 | SEO
Guest blogging ain’t what it used to be. It has definitely changed since Google web spam chief Matt Cutts proclaimed the death of guest posting for search engine optimization (SEO) purposes with his “stick a fork in it” comments in early 2014. One of the problems was...
by William Comcowich | Sep 17, 2015 | Blogging
Bloggers have advice for public relations professionals. Don’t send them irrelevant requests or ask them to write about products that could not possibly have any interest to their audience. Bloggers receive email pitches all the time, writes Lauren Modery, a freelance...
