by William Comcowich | Aug 13, 2015 | PR Measurement
Winning a PR award can boost your self-esteem, not to mention your career. A PR award gains recognition for the team that created the campaign and can be instrumental in attracting additional clients to a PR agency. How do you get your application to rise to the top...
by William Comcowich | Aug 12, 2015 | Advertising
Ad blocking software poses a threat to both publishers and digital marketers. Adblockers are costing publishers billions of dollars each year and, possibly, even threaten the Internet business model of free content financed by advertising. Ad blocking software will...
by William Comcowich | Aug 11, 2015 | Crisis Management
Data breaches are back in the news. Or maybe they’ve never left the news. The growing frequency of data hacks may have numbed the public to the news. Public statements about data breaches and other cyber-related issues increased 19.6 percent in the second...
by William Comcowich | Aug 11, 2015 | Social Media Marketing
Real-time marketing is touted as the wave of the future and many brands are working hard to implement processes for quickly connecting marketing messages to news and events. Not too long ago, long-term planning drove marketing strategies. That may not be ancient...
by William Comcowich | Aug 10, 2015 | Social Media Monitoring
Gaining insights into competitor activities remains an often overlooked benefit of media monitoring. Companies usually track mentions of their own names and products. It doesn’t always occur to them monitor mentions of competitors. However, marketing experts agree...
