by William Comcowich | Aug 7, 2015 | Quick Thought
Arby’s was the butt of dozens of Jon Stewart jokes deriding its food on “The Daily Show.” On the second-to-last Jon Stewart show, Arby’s purchased two commercials to say goodbye and “thank a friend.” The first commercial replays many of Stewart’s derisive comments...
by William Comcowich | Aug 6, 2015 | Online Reputation Management
Online reviews are critical both for a business’s search engine results and for gaining customers’ trust. Reviews often appear near the top of search results for a business. Google often displays reviews near the first search results. It has also integrated reviews...
by William Comcowich | Aug 6, 2015 | Content Marketing
Public relations pros who don’t embrace content marketing risk going the way of the typewriter. PR has traditionally specialized in development of stories for pitching to journalists. The deterioration of traditional print publications and reduction in the number of...
by William Comcowich | Aug 5, 2015 | Social Media Marketing
It now seems common practice to publish a social media comment that promotes your own employer without identifying yourself as an employee and masking your affiliation by using a Gmail or other generic email account. I’ve encountered the practice multiple times on my...
by William Comcowich | Aug 5, 2015 | PR Measurement
The Washington Redskins maintained that 7,845,460,401 people read about their training camp in Richmond, VA., from July 24 to Aug. 12 last year. That’s more than the entire population of the world. How could that be? The number — initially claimed to be...
