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The fastest-growing companies in the US understand the importance of social media marketing for business success, but many risk dire consequences due to their lack of media monitoring, new research reveals. The Center for Marketing Research at the University of...
Experiential marketing, also called participation marketing or engagement marketing, is a new secret sauce to promoting brand messages and reaching busy, distracted and skeptical audiences, advocates say. People are spending less on what economists call durable goods...
More organizations now use sentiment analysis in their media monitoring and measurement programs to gauge public sentiment toward a company and its brands. Whether done by human analysts or with computer programs, sentiment analysis grades social media comments,...
Many organizations have created PR crisis management plans. Far fewer practice them. Almost two-thirds of business executives have a crisis management plan in place, reveals a survey by PR News and CS&A International. Out of that group, almost 40% have never...
The Federal Trade Commission will consider strengthening influencer marketing regulations, a move that could smother or upend the still-evolving marketing strategy. As part of a comprehensive review of its current rules, the FTC is seeking public input on how to...
