by William Comcowich | Jun 19, 2015 | Video Marketing
Online video, already popular with consumers, is gaining greater acceptance among marketers and advertisers. Advertising agencies are feeling more optimistic about the benefits of video advertising, according to a survey by STRATA, which provides a media...
by William Comcowich | Jun 18, 2015 | Business
One key principle of product development and marketing: Mirror your competitors’ best features. Make sure no competitor has a distinguishing feature that you don’t have or relieves a consumer pain point that you don’t. For market laggards, mirroring features of the...
by William Comcowich | Jun 18, 2015 | Media Monitoring
Katie Paine, the PR measurement maven, tells this story in her latest issue of The Measurement Advisor. It illustrates a common problem in media monitoring: delivery of irrelevant clips. “Years ago I presented results to a company called Business Objects, with their...
by William Comcowich | Jun 18, 2015 | Facebook
Facebook recently announced its selections for the best marketing campaigns on the social network. The campaigns set the bar for Facebook marketing and provide social marketing ideas. Facebook bases its selection on “innovation, originality and executional excellence”...
by William Comcowich | Jun 18, 2015 | Nonprofits
Like corporate America, many nonprofit organizations have embraced social media as a new way to connect with their constituencies. Yet few nonprofits are realizing the full spectrum of opportunities social media presents, especially in engaging the organization’s...
