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How PR Pros Can Respond to Unethical Actions They See

by William Comcowich | Feb 13, 2020 | Public Relations

How PR Pros Can Respond to Unethical Actions They See PR professionals may sometimes work with corporate executives, clients, colleagues or others who commit unsavory, unethical, or illegal actions. They may even give instructions for PR staff to commit unethical or legally questionable tasks. How many PR people would...

14 Powerful PR Methods to Promote Events (and Reduce Advertising Costs)

by William Comcowich | Feb 12, 2020 | Public Relations

14 Powerful PR Methods to Promote Events (and Reduce Advertising Costs) Nearly 90% of C-Suite executives believe in the power of events, and 30% of marketers believe events are the single most effective marketing channel, more so than digital, email and content marketing, according to the Bizzabo Event Marketing Benchmarks and Trends...

Do You Want Better Press Release Results? Avoid Overused and Extraneous Words

by William Comcowich | Feb 10, 2020 | Media Relations

Do You Want Better Press Release Results? Avoid Overused and Extraneous Words Press releases all seem the same. Little more than the company name changes as in: Company X is “an industry-leading platform with the best service and the largest partners with a turn-key solution that future-proofs your experience.” That’s because many PR...

How PR Can Respond to the Coronavirus Contagion

by William Comcowich | Feb 6, 2020 | Public Relations

How PR Can Respond to the Coronavirus Contagion The coronavirus has infected thousands and killed hundreds in China and it continues to spread to other countries. Healthcare organizations worldwide are working hard to treat patients, learn about the virus and quickly disseminate accurate information. The global...

Influencer Advisory Boards: A Path to Improved Influencer Marketing

by William Comcowich | Feb 5, 2020 | Influencer Marketing

Influencer Advisory Boards: A Path to Improved Influencer Marketing Companies sometimes form advisory boards to enhance their prestige and gather input from subject matter experts and business leaders. Local non-profit organizations form advisory boards to receive guidance from community leaders. Some organizations now form advisory...
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