by William Comcowich | Feb 4, 2020 | Social Media
In these times of partisan disagreements, Democrats and Republicans agree on at least something. Neither group trusts social media as a news source, according to a new survey by the Pew Research Center. With distrust running high, PR and corporate communications...
by William Comcowich | Feb 3, 2020 | Facebook
Unpaid marketing, also called organic marketing, on Facebook is effectively dead, asserts new research from Trust Insights. After examining 2,316 brand pages and 6,034,384 organic Facebook posts, it found that the median amount of engagement was 0.0215%. In other...
by William Comcowich | Jan 31, 2020 | Social Media Marketing
Vine, a defunct but once-popular video app, is back with a new face. Dom Hofman, a Vine co-founder, has launched Byte, an app that’s similar to Vine. Launched just last week, Byte quickly became one of the most downloaded apps, probably due to Hofman’s association...
by William Comcowich | Jan 30, 2020 | Video Marketing
New research reveals that LinkedIn offers a surprisingly effective channel and that consumers desire short videos and videos that explain and demonstrate brands’ products and services. A new survey from explainer-video company Wyzowl also reveals other information...
by William Comcowich | Jan 24, 2020 | Social Media Marketing
In a marketing campaign that highlights the demise of the traditional Super Bowl advertisement, Planters kills off its well-known mascot, Mr. Peanut. In the YouTube video that Planters released more than a week before the big game, Mr. Peanut dies heroically saving...
