by William Comcowich | May 27, 2015 | Instagram
Brands targeting teen-agers and 20 somethings would be well advised to seriously consider Instagram. With 300 million monthly active users, the Facebook-owned photo- and video sharing app is extremely popular among young people. Instagram is used by 41 percent of 16...
by William Comcowich | May 27, 2015 | Pinterest
Although Pinterest lacks the large user base of other social media networks, it offers substantial advantages to marketers. Proponents practically call it a marketer’s dream. Despite Pinterest’s potential opportunities, most marketers have struggled to...
by William Comcowich | May 22, 2015 | Measurement
Time-based metrics appear to be gaining greater acceptance as a new advertising and marketing metric. Just this week, the Financial Times announced it will sell online advertising based on costs per hour (CPH), measuring not just whether an ad is seen or not, but...
by William Comcowich | May 22, 2015 | Video Marketing
Brands that ignore social media videos risk missing a prime marketing opportunity to reach millions of consumers. Social media videos offer brands a high-powered marketing tool. They tend to attract more viewers, lead to more sharing among viewers, and deliver...
by William Comcowich | May 21, 2015 | Media Relations
Public relations can provide substantial benefits to startups, even early-stage startups. Good PR can help emerging businesses attract talent, increase visibility, improve employee morale, impress investors and boost fundraising. Startups often delay PR until their...
