by William Comcowich | May 20, 2015 | Snapchat
Snapchat is one of the most successful new social media venues. It reportedly has over 100 million users. Average users are highly engaged, visiting the app frequently. It’s one of the most popular apps among millennials. Snapchat is unique among social media...
by William Comcowich | May 20, 2015 | Social Media Measurement
Social media analytics are a critical element of effective social marketing. Analytics provide organizations data and insights needed to plan strategies, measure performance, improve tactics, and link social media marketing to key business outcomes like sales and...
by William Comcowich | May 20, 2015 | Facebook
Facebook’s recently-announced Instant Articles may revolutionize publishing and change public relations along with it. Through Instant Articles, Facebook will host entire articles from media outlets on its own platform. Facebook boasts they’ll load up to ten times...
by William Comcowich | May 19, 2015 | Press Releases
Whether distributed directly to journalists or through press release distribution services, the news release remains one of the most important tools of public relations. Most large companies and PR agencies maintain their own media lists of press contacts for news...
by William Comcowich | May 18, 2015 | LinkedIn
Many digital marketing and public relations professionals, especially those in B2B niches, turn to LinkedIn to post content and promote their businesses. Business professionals on LinkedIn can publish articles on the network and distribute the posts to their...
