by William Comcowich | May 13, 2015 | Press Releases
Press releases remain one of the main tools for public relations. They are the first line of communication to inform the public about an organization’s products and activities. Press releases can also pique the interest of journalists and prompt them to interview one...
by William Comcowich | May 12, 2015 | Social Media Marketing
What department should handle social media remains an unresolved question in corporate America. Marketing runs social media in many companies. Other organizations assign the function to public relations or perhaps customer service. Although marketing is a...
by William Comcowich | May 11, 2015 | LinkedIn
LinkedIn says its new analytics will give users new information and insights into their content audiences. The analytics and statistics, it says, will help professionals and businesses on LinkedIn determine if they’re reaching the right audience and which posts are...
by William Comcowich | May 8, 2015 | Public Relations
The recent survey confirms what PR pros might already suspect. Many high-level executives don’t understand PR. More than half of executives (59 percent) do not fully understand the role and capabilities of PR, according to a survey by Wakefield Research. Fewer...
by William Comcowich | May 8, 2015 | Quick Thought
The standard advice on PR pitching goes something like this: 1) Make sure your story is “real news.” 2) Don’t mass pitch; don’t mass distribute news releases. Isn’t that contradictory advice? Shouldn’t “real news” be distributed to all RELEVANT news sources at the...
