by William Comcowich | May 7, 2015 | SEO
Search engine optimization was once considered separate from public relations. Technically-oriented SEO specialists (often located in India) took charge of link-building and website traffic endeavors using their computer expertise and automated tools, while PR...
by William Comcowich | May 7, 2015 | Public Relations
Storytelling is an essential PR skill. Publicizing and promoting organizations entails telling their story. In the past, PR pros focused on pursuing journalists to tell their company’s story. With the prevalence of owned media like corporate blogs and the...
by William Comcowich | May 7, 2015 | Instagram
Some media pundits believe Instagram, Facebook’s video service, has dried up the robust growth of Vine. Instagram now boasts 200 million monthly active users compared to Vine’s 40 million. According to Socialbakers, four times as many brands prefer Instagram...
by William Comcowich | May 6, 2015 | Public Relations
What is earned media? The definition is important because it establishes PR’s role in relation to marketing and advertising. As PR competes with other SEO, marketing, and advertising, the boundaries between the functions blur. Definitions surrounding earned, paid and...
by William Comcowich | May 6, 2015 | Business
Your heart starts pounding. Your palms are sweating, and your blood pressure is rising. You feel like you’re going into a war. That’s what happens when you’re about to deliver a presentation. The thought of speaking before a group can frighten even the bravest people....
