by William Comcowich | Jan 23, 2020 | Public Relations
The saying goes that “Any press is good press.” But how true is it? To find out, Stanford University researchers examined how New York Times book reviews impacted sales. They found that bad reviews caused book sales to drop 15% if the author was already well-known....
by William Comcowich | Jan 22, 2020 | Marketing
Every year the Consumer Electronics Show (CES) displays dazzling, futuristic gadgets. The gigantic trade show offers up-close views and insights on the latest technology gizmos. PR and marketing professionals, in addition to technology aficionados, can find some...
by William Comcowich | Jan 21, 2020 | Public Relations
Producing high-quality and reliable products and services is no longer enough. Businesses must build – or rebuild trust – to connect with employees, customers and other stakeholders. The 2020 Edelman Trust Barometer reveals that despite a strong global economy and...
by William Comcowich | Jan 20, 2020 | Digital Marketing
Google’s decision to phase out cookies from its Chrome browser will upend online publishing and advertising. The internet giant will completely bar cookies from Chrome by 2022 and is already taking steps to restrict them. Chrome has 69 percent market share on desktop...
by William Comcowich | Jan 20, 2020 | Public Relations
AM, FM and online radio remain prominent channels for reaching consumers – and important outlets for PR departments and agencies to place business news stories. Radio is one of the most powerful mediums in the US, with a weekly reach of almost 90% among adults. More...
