by William Comcowich | Jan 16, 2015 | Marketing
□ Yes □ No A CMO Survey of marketing professionals asked how effectively social media is linked to their company’s marketing strategy on a 1 to 7 scale, where 1 is “not integrated” and 7 is “very integrated.” The average level of integration was...
by William Comcowich | Jan 15, 2015 | Social Media Monitoring
Businesses monitoring news and social media almost always monitor for mentions of their own company and brand names. Many don’t think to monitor competitors. As a result, they may be missing valuable competitive intelligence. Monitoring competitors’ social...
by William Comcowich | Jan 14, 2015 | Media Measurement
2015 will likely be a tumultuous year for PR and social media measurement. Consolidation was big news in measurement services in 2014. GTCR, a private equity firm, acquired Cision, Vocus, Visible Technologies and Gorkana and started the process of integrating the...
by William Comcowich | Jan 14, 2015 | Facebook
Facebook remains the most popular social media site by far, but its growth has slowed and other platforms are growing much faster (from much smaller bases). Those are some of the trends and statistics revealed in a new Social Media Update study from the Pew Research...
by William Comcowich | Jan 14, 2015 | Crisis Management
Two airlines, two aircraft down, and two very different crisis management responses. One strategy was successful; the other was disastrous. Malaysian Airlines Flight 370 lost contact with ground controllers and vanished in early March last year. The search for...
