by William Comcowich | Jan 13, 2015 | Media Relations
Not surprisingly, the typical person has trouble distinguishing media relations and public relations. Ask them what PR is and they’ll probably mention sending press releases to reporters. Surprisingly, even some people in PR have a similar viewpoint. Media...
by William Comcowich | Jan 12, 2015 | Blogging
WordPress is the most popular blogging platform for small businesses — and for good reason. It’s search engine friendly and offers flexibility, an abundance of possible themes, and the ability to easily extend functionality through plug-ins, or...
by William Comcowich | Jan 12, 2015 | Public Relations
Obtaining media coverage is one of the top goals – if not the top goal – for exhibiting at trade shows. That makes PR an essential element of trade show planning and implementation. The International Consumer Electronics show, one the largest business...
by William Comcowich | Jan 9, 2015 | Instagram
Although Instagram may not be in the top tier of social media marketing channels, at least not yet, some brands are marketing effectively on Instagram. The most successful brands on Instagram are taking full advantage of its emphasis on images and video as we noted...
by William Comcowich | Jan 9, 2015 | Measurement
Most everyone in PR now accepts the need for and value of media measurement. Yet ideal PR measurement remains elusive. Different organizations have widely varying PR goals. Many PR goals are innately difficult to measure. It is difficult to establish values for...
