by William Comcowich | Jan 13, 2020 | Social Media Measurement
Twitter is removing its Audience Insights page from Twitter Analytics at the end of this month. Introduced in 2015, Audience Insights provides more in-depth data about your Twitter followers and those who engage with your tweets, including demographic information,...
by William Comcowich | Jan 10, 2020 | Public Relations
What’s now dubbed “Black PR” threatens the reputation of legitimate PR and PR practices in general. A recent BuzzFeed article explains how the Taiwanese “PR firm” Bravo-Idea gathers online information and distributes machine-generated content through fake websites and...
by William Comcowich | Jan 9, 2020 | Marketing
A new California law on hiring independent contractors complicates life for public relations and marketing agencies. Assembly Bill 5 (AB5), effective this year, limits the ability of businesses to classify workers as independent contractors rather than full-time...
by William Comcowich | Jan 8, 2020 | LinkedIn
LinkedIn recently announced its choices for the Best LinkedIn Pages of 2019. Reviewing those LinkedIn business pages can help PR and marketing personnel build better pages for their own companies. Here’s a sampling of some of the winners and lessons they offer....
by William Comcowich | Jan 7, 2020 | Social Media Marketing
Social media has emerged as one of the most important tools for public relations and marketing over the past decade. Some may argue that it’s the single most critical activity. A social media presence is essential for practically all mid-size and large...