by William Comcowich | Oct 24, 2019 | Social Media Measurement
Many consider TikTok the up and coming social media network. The app features 15-second, looping videos, often teens dancing or performing short skits to music. It has been the most downloaded app on the Apple App Store and now boasts more than 500 million users. Some...
by William Comcowich | Oct 23, 2019 | Public Relations
Countering the spread of misinformation has grown into a major challenge for newsrooms, new research reveals. Although less than half of journalists surveyed say misinformation affects their daily work, 75% of news managers are concerned about the impact of...
by William Comcowich | Oct 22, 2019 | Public Relations
Airbnb has become a household name mainly through its PR and marketing practices. Its core service, online reservations for short-term rentals, isn’t unique. Others, such as VBO.com, HomeAway and even Craigslist, post short-term rentals. Instead, Airbnb become top of...
by William Comcowich | Oct 21, 2019 | Social Media Monitoring
Holiday retail sales during November and December will increase between 3.8 percent and 4.2 percent over 2018, the National Retail Federation predicts. Online and other non-store sales, included in the total, will increase between 11 percent and 14 percent. Social...
by William Comcowich | Oct 18, 2019 | Digital Marketing
Consumers have higher expectations on customer service, personalization and privacy, new research shows. To meet those higher expectations, brands will need to adjust their thinking and adopt new technology tools. The global survey of 5,000 consumers by Selligent...
