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Social media may conjure thoughts of hip, young influencers running an Instagram account for fashion brands. But GE Power recently showed how an industrial company can obtain strong results by letting employees control its social media accounts. The company...
New research from SnapChat shows how Generation Z relates to brands and how marketers can respond. While some findings can be classified as expected, others might be surprising. Gen Z members, who were born in the late 1990s and early 2000s, grew up with the internet...
TikTok now has more than 500 million active users worldwide. That’s more than Twitter, LinkedIn, Snapchat and Pinterest. It’s one of the most downloaded apps. Generation Z apparently loves its 15-second, looping videos, typically set to catchy music. But relatively...
The recent so-called Chicken Sandwich Wars on social media offer some worthwhile lessons for PR and marketing pros to chew on and digest. The social media conflict began after Popeyes, noticing the growing popularity of chicken sandwiches, introduced its own chicken...
Media relations is harder than ever. Fewer publications and fewer journalists mean competition for reporters’ attention and space in media outlets is fierce. PR pros far outnumber journalists and overwhelm them with pitches. According to the recent Frac.tl...
