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Mehmet Erdoğan, digital communications professional for UNDP (United Nations Development Programme) Eurasia relates the story of what happened when he took his disabled mother to vote in Cyprus. Because the building’s inadequate infrastructure prevented wheel chair...
Google has updated its news search algorithm to favor original reporting, a move that will likely influence public relations practices. Google changed its news story selection algorithm to better recognize original reporting, surface it more prominently in search...
CCOs are assuming new responsibilities, taking a greater role in protecting the corporate reputation, improving the corporate culture, and engaging a wide range of stakeholders, according to new research from Page, a professional association for senior public...
Blogging was once a leading PR and marketing strategy. Businesses viewed blogs as an exciting and innovative marketing tool. Corporate and brand blogs were a go-to place where consumers could find well-researched, trustworthy, and thoughtfully-presented information on...
Companies are spending more on marketing analytics. Overall, they also reap greater benefits, but the value of marketing analytics varies substantially between companies, according to the latest CMO Survey published by Duke University’s Fuqua School of Business....
