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Most people probably associate Pinterest with 40-year-old mothers seeking home decorating ideas and cooking recipes. Brands believe that Pinterest is best for marketing visually appealing products desired mostly by women in their 30s and 40s. But public relations and...
A large budget makes it easier to obtain substantial media exposure and measure the results of PR and marketing. But most organizations don’t have millions (or even thousands) to spend on media measurement. Most nonprofit organizations, start-ups and small businesses...
You may have seen them before. Probably on your LinkedIn feed. Each sentence is its own paragraph. Each paragraph is one sentence. They’re filled with personal stories. People call these things broetry. This is an example of a broem. While single-sentence...
Organizations are increasingly employing social media listening for public relations, marketing, competitive intelligence, customer service and product development. A growing number of successful use cases, better monitoring and measurement tools, and better...
LinkedIn Stories offer an easy way to share experiences and insights and build meaningful relationships with your professional community. The new format enables business professionals to share lighthearted content about their professional lives and start conversations...
