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Facebook has opened its augmented reality (AR) design platform to everyone on Instagram. Spark AR brings augmented reality to cameras in phones, rather than separate devices, such as glasses. It was previously available only to approved creators on Instagram. With...
Data visualizations – the new-fangled term that refers to charts, graphs and other types of information graphics — help public relations professionals communicate data and messages more clearly and effectively. Endless rows and columns on spreadsheets are far...
Woke washing — the inappropriate use of social issues or causes for marketing gain — threatens to undermine well-intentioned cause-related marketing and weaken customer trust in corporations and brands. More than a few surveys show that consumers want...
A dedicated news tab in the works at Facebook may have significant implications for public relations. Facebook confirmed that it’s working on a news tab to deliver “trustworthy news” after The Wall Street Journal first reported the story late last week. The news tab...
Marketing and public relations professionals value video and images. Numerous research studies show that visual content attracts more attention, is shared more on social media, and sticks in viewers’ minds longer than text-only content. When both video and text...
