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The new Lion King movie devoured box office records in its first week. Fans don’t mind that the computer-animated musical is a remake of a 1994 animation. Disney is reigning supreme at the box office by redoing older animations, such as Christopher Robin, Dumbo and...
Twitter has introduced a new desktop interface that’s faster, easier to navigate and more personalized. At least Twitter says it is. Critics say that the feed, Twitter’s most essential element, takes up a smaller part of the screen while the left-hand navigation bar...
New research published by the Institute for Public Relations reveals insights into how consumers rate the credibility of earned media, advertising and other media sources. Besides analyzing the credibility of earned media in mainstream news sources and traditional...
Because influencer marketing has quickly become one of today’s most popular marketing strategies, some PR and marketing experts predict the influencer marketing bubble will soon burst. The craving of social media influencers to generate an income stream for themselves...
Emoji are ubiquitous. More than 90% of the world’s online population use the symbols at least occasionally. Emoji, also called emoticons, can help express emotions, engage audiences and boost sales. Yet many PR, marketing and corporate communications professionals...
