by William Comcowich | Apr 24, 2019 | Nonprofits
While nonprofit organizations often face PR measurement roadblocks, a path lays open for improving their measurement and evaluation results, according to new research. Although most nonprofit PR departments lack the resources of for-profit businesses, most enjoy...
by William Comcowich | Apr 22, 2019 | Pinterest
Going public will likely change Pinterest – perhaps substantially. Using the ticker PINS, Pinterest began trading on the New York Stock Exchange in mid-April. Its stock price rose 28.4% the first day of trading to $24.40 per share with a market cap of nearly $13...
by William Comcowich | Apr 19, 2019 | Influencer Marketing
Escapex intends to provide a decentralized alternative to established social media platforms. Unlike mainstream networks like Instagram, Facebook or YouTube, Escapex gives influencers control over the app. Influencers own the app itself, rights to their images, and...
by William Comcowich | Apr 18, 2019 | Influencer Marketing
Influencer marking continues to grow, evolve and mature, producing positive marketing and sales impact. It can also impact PR results. However, it’s not clear if public relations professionals are boarding the marketing influencer ship. Marketers view the strategy...
by William Comcowich | Apr 17, 2019 | Cause Marketing
Corporations have an opportunity to create loyal customers by engaging in political and social issues that demonstrate the organization’s corporate social responsibility (CSR). “Americans have an outsized appetite to take action on issues and drive change,” states the...
