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How to Manage Malicious Posts on Your Facebook Page & Other Social Media Accounts

by William Comcowich | May 3, 2019 | Facebook

How to Manage Malicious Posts on Your Facebook Page & Other Social Media Accounts PR, corporate communications and social media marketing professionals often fret about if and when they should ban someone from their organization’s Facebook Page or other online forum. In a PRSA discussion group, Matthew Eaton, a corporate communicator at a...

Marketing Leaders Eye Social Media & Analytics as Recession Antidote

by William Comcowich | May 1, 2019 | Marketing

Marketing Leaders Eye Social Media & Analytics as Recession Antidote Like economists and business analysts, many marketing managers expect a recession late this year or next year. Optimism among U.S. marketing leaders has fallen to the lowest level in seven years, according to the February 2019 CMO Survey. CMOs ranked their optimism on...

Experiential Marketing Proves Popular Strategy at the Coachella Music Festival – and Creates Positive PR

by William Comcowich | Apr 29, 2019 | Marketing

Experiential Marketing Proves Popular Strategy at the Coachella Music Festival – and Creates Positive PR The Coachella Valley Music and Arts Festival held every April in southern California has grown into one the best known of the “destination festivals” attended by hundreds of thousands young and trendy. Musicians weren’t the only ones performing at the festival. Brands...

Glean.info Releases 2019 PR Crisis Playbook

by William Comcowich | Apr 26, 2019 | Crisis Communications

Glean.info Releases 2019 PR Crisis Playbook Glean.info, a media monitoring and measurement firm based in Stratford, CT, has released its 2019 PR Crisis Playbook for public relations, reputation management and crisis management professionals. The guide offers the latest insights on prevention and management of...

Shutdowns and Misinformation May Hinder Marketing Value of Social Media Networks

by William Comcowich | Apr 25, 2019 | Social Media

Shutdowns and Misinformation May Hinder Marketing Value of Social Media Networks The Sri Lankan shutdown of social media exposes social media’s ingrained problems that hinder its future viability. The Sri Lankan government temporarily blocked access to social media, including Facebook, WhatsApp and YouTube, after bombings on Easter Sunday...
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