by William Comcowich | Apr 8, 2019 | Public Relations
Papa John’s, the pizza chain, hopes to restore its image by recruiting former basketball star Shaquille O’Neill as a teammate. Papa John’s took a serious blow to its reputation after John Schnatter, its founder, chairman, and public face of the company, used the...
by William Comcowich | Apr 8, 2019 | PR Measurement
A new survey reveals a large gap between senior PR professionals’ top skills and what recruiters seek. Recruiters rank research, evaluation and measurement skills as one of the top five most desirable skills, according to the UK’s Chartered Institute of Public...
by William Comcowich | Apr 5, 2019 | Public Relations
Earned media, long the mainstay of public relations, is rapidly evolving and dwindling in importance, changing the nature of public relations. While many PR leaders defend the value of earned media, others argue PR must adapt to inevitable trends. Asked what...
by William Comcowich | Apr 4, 2019 | Social Media Marketing
Marketers are posting more videos on social media, but they’re not gaining the full benefits of video marketing if they don’t add captions. Facebook’s research shows that 85% of videos are played without sound. Nobody wants to draw attention to themselves while...
by William Comcowich | Apr 3, 2019 | Media Monitoring
Except for media monitoring and social media tools, few technology services generate much enthusiasm among PR professionals. In fact, some emerging technologies cause concerns. Just under half (44%) of PR executives surveyed for the 2019 USC Annenberg Global...
