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Nostalgia could not save legacy brands like Sears, Payless ShoeSource or Toys R Us. Those brands filed for bankruptcy and closed hundreds of stores across the county. Many people feel deeply connected to legacy brands and grieved over their demise. After reporting on...
PR agencies work hard to serve their current clients and find new clients. They usually dread the thought of a client firing them. PR agencies can learn how to work with difficult clients, but sometimes they must turn the tables and fire a client. Terminating a client...
Facebook Stories now offer a new way for marketers to grow brand awareness, expand their reach on the network, and strengthen relationships with audiences. The format may be particularly valuable given that Facebook organic reach has plummeted in recent years and...
When a public relations crisis strikes is not a question of “if.” It’s a question of “when.” Data breaches, sexual harassment complaints, product malfunctions and recalls, misbehaving CEOs, rebellious employees. The list of potential causes of PR crises...
Two types of plans are essential in preparing for a PR crisis: a crisis management plan and an ongoing communications measurement plan. Social media has drastically increased the speed that public relations crisis can develop and spread. News and accusations can...
