by William Comcowich | Mar 15, 2019 | Instagram
They may sit below the images they mention, but some might say Instagram comments now rank above images in importance due to evolving algorithm and user habits. Instagram added threaded comments in 2017, making it easier for people to have coherent conversations....
by William Comcowich | Mar 14, 2019 | Crisis Management
New allegations from a shareholder lawsuit place additional scrutiny on how Google handles sexual misconduct accusations against its executives. The entire incident threatens Google’s reputation as a desirable employer and ethical corporation. It also has...
by William Comcowich | Mar 13, 2019 | Video Marketing
Numerous research reports indicate that video is the best performing content on social media. Most recently, new research from Twitter reports that: There are about 1.2 billion video views on the network per day – twice as much as in the last 12 months. Tweets with...
by William Comcowich | Mar 12, 2019 | Influencer Marketing
Although most marketers believe influencer marketing is an effective channel, measuring and improving returns on investment (ROI) remains a leading challenge. The overwhelming majority (80%) of marketers find influencer marketing effective, and 89% say ROI from...
by William Comcowich | Mar 11, 2019 | Digital Marketing
Amazon has exploded into the largest ecommerce platform and a major sales and marketing channel for a range of businesses. One recent statistic: Amazon revenue on Cyber Monday, the Monday after Thanksgiving increased 74.5 percent from 2017 to 2018, according to CPC...
