by William Comcowich | Mar 8, 2019 | Influencer Marketing
As brands seek youthful social media influencers to promote their merchandise, so-called kidfluencers seem to be getting younger and younger. A recent article in The New York Times portrayed 4-year-old Samia Ali who has 143,000 followers on Instagram and 203,000...
by William Comcowich | Mar 7, 2019 | Digital Marketing
Lower costs, more creative control, greater control over data. Those are the main reasons why many large brands are moving digital marketing work in-house. Research by the Association of National Advertisers (ANA) showed that 78% of its members had some form of an...
by William Comcowich | Mar 6, 2019 | PR Measurement
PR and marketing teams continue to struggle to demonstrate their value to C-level executives and to find the best metrics to show how they contribute to business objectives. What’s needed is one killer metric. A recent survey of more than 400 senior executives...
by William Comcowich | Mar 5, 2019 | Crisis Management
Chinese telecommunications manufacturer Huawei faces a giant public relations task of building trust and improving its reputation. U.S. officials say Huawei creates backdoors in gear it sells to telecom networks worldwide to enable the Chinese government to steal U.S....
by William Comcowich | Mar 4, 2019 | Instagram
While it’s true that marketing on Instagram focuses mainly on visuals, the savviest brands take advantage of the 2,200-character limit of Instagram captions to explain their images, convey their marketing messages and increase engagement. Most importantly,...
