by William Comcowich | Oct 24, 2018 | Internal Communications
Nearly all corporate internal communications professionals favor email as their top communications channel, even though employees see email overload as a major problem. Many corporate communicators envision new channels such as mobile apps and text/SMS as a solution...
by William Comcowich | Oct 23, 2018 | Influencer Marketing
Micro-influencers deliver seven times more engagement on Instagram than influencers with more followers, according to new research. The influencer marketing platform SocialPubli.com analyzed the last three campaigns completed by more than 100,000 influencers...
by William Comcowich | Oct 22, 2018 | PR Measurement
Inadequate measurement has traditionally plagued public relations. PR, however, is adapting. More PR pros are mastering measurement in recent years. With new tools and a greater awareness of the importance of measurement, PR has gained greater respect for its...
by William Comcowich | Oct 19, 2018 | Facebook
Two years ago, Facebook admitted it had drastically overstated video views on its platform. Its miscalculation inflated average viewing times by 60 to 80 percent, it admitted. Now, advertisers suing Facebook say the social media network knew about the erroneous...
by William Comcowich | Oct 18, 2018 | Data Analytics
Burger King recently released an advertisement it says was written by artificial intelligence. With the video of tasty-looking burgers and fries rolling, the robot-like voice blurts: “The chicken crossed the road to become a sandwich. Burger King encouraged the...
