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Security Breach Kills the Ailing Google+ Social Media Network – PR & Marketing Lessons

by William Comcowich | Oct 9, 2018 | Social Media Marketing

Security Breach Kills the Ailing Google+ Social Media Network – PR & Marketing Lessons Google announced it will shut down its unpopular Google+ social media network following media reports of a security breach. A security bug allowed third-party developers to access Google+ user profile data since 2015. Google discovered and patched the bug in March but...

New Research: Local News Media Have Embraced the Internet – and Video

by William Comcowich | Oct 9, 2018 | Journalism

New Research: Local News Media Have Embraced the Internet – and Video Local news outlets have largely adapted to the internet. The overwhelming majority have a website and a social presence. In addition, many post online videos, accept digital payments and distribute digital newsletters, according to a review of more than 2,000 US local...

PR Crisis Management Lessons from the Nestlé Maggi Noodle Controversy

by William Comcowich | Oct 4, 2018 | Crisis Management

PR Crisis Management Lessons from the Nestlé Maggi Noodle Controversy Nestlé India hopes to finally recover fully from its 2015 PR crisis caused by charges of excess levels of lead in its Maggi noodles. It’s been a long slurp. Once the top-selling noodle in India with 75 percent of the market, Maggi has regained 60 percent market share...

What Will Happen to Instagram after Departure of Founders?

by William Comcowich | Oct 3, 2018 | Instagram

What Will Happen to Instagram after Departure of Founders? Social media marketers are wondering how Instagram will change following the departure of the founders of the Facebook-owned image-based app. Facebook named Adam Mosseri, its current Vice President of Product, as the head of Instagram. He replaces Mike Krieger and...

Even after Google Stops Anonymous Reviews, Monitoring Social Media for Fake Reviews Remains Vital

by William Comcowich | Oct 2, 2018 | Online Reputation Management

Even after Google Stops Anonymous Reviews, Monitoring Social Media for Fake Reviews Remains Vital Google no longer permits users to post anonymous reviews on its My Business platform. Importantly, Google has removed all previous anonymous reviews. The decision is a step in the right direction to remedy the problem of fake reviews. Terminating anonymous reviews...
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