by William Comcowich | Sep 5, 2018 | Media Relations
Most all media relations veterans recommend that spokespersons avoid saying “no comment” to the media in most all situations. Just say “no” to no comment, PR experts urge. Seasoned PR executive compare uttering those words to admitting guilt or to waving a red flag in...
by William Comcowich | Sep 5, 2018 | Public Relations
More CEOs are speaking out on political and social issues, and the public is paying attention, new research reveals. Americans believe CEO activism will increase and more corporations will take stands on controversial issues. While many Americans have changed their...
by William Comcowich | Sep 4, 2018 | Data Analytics
Most brands use data to develop marketing campaigns and customer messages. A handful of other major companies such as Amazon and Netflix draw on large databases to personalize customer messages. At the opposite end of the spectrum, many marketers create offers that...
by William Comcowich | Aug 31, 2018 | Crisis Communications
Mayo Clinic’s aggressive reaction to negative CNN news coverage is drawing attention in PR crisis management circles. Media relations professionals typically recommend against direct confrontation with media outlets, even when responding to negative, inaccurate...
by William Comcowich | Aug 31, 2018 | Writing
Chances are, you won’t read this article. Most people won’t. Most people will skim it. Everyone’s too busy and too overwhelmed with information to actually read much, especially online. Heat map studies prove that after the headline and introduction,...
