by William Comcowich | Aug 10, 2018 | Social Media Marketing
Healthcare communications professionals have been slow to join social media party. Regulatory, legal and ethical concerns pose major deterrents. Medical professionals must avoid revealing patient data due to privacy laws and want to avoid even the appearance of...
by William Comcowich | Aug 8, 2018 | Public Relations
PR agencies and freelancers who work in the business long enough eventually encounter impossibly challenging PR clients. The clients advocate ill-advised PR schemes with no chance of succeeding. They demand unrealistic media coverage like a front-page feature in The...
by William Comcowich | Aug 7, 2018 | Influencer Marketing
Brands around the world are turning to micro-influencers and away from macro-influencers with gigantic numbers of followers, reveals new research from eMarketer. China and the Middle East, where marketers remain focused on macro-influencers or celebrity influencers,...
by William Comcowich | Aug 6, 2018 | SEO
Social media marketing is the favorite online strategy for businesses; search engine marketing (SEO) is the least popular. That’s according to a new survey of more than 500 digital marketers by research and review firm Clutch. While it’s not surprising...
by William Comcowich | Aug 3, 2018 | Crisis Management
Most people have difficulty apologizing. They view an apology as an admission of guilt. They become defensive automatically when charged with a mistake, even if they know they’re in the wrong. Sometimes they attack others or create diversionary tactics. None of those...