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Most B2B marketers say measurement is a growing priority for their organizations, yet they continue to struggle in developing marketing measurement that demonstrates their impact on sales, new research reveals. More than half (58%) of marketers surveyed said their...
Data imparts legitimacy to PR and marketing messages. Stories with relevant data help people remember, add credibility, improve chances for media placements, and reveal insights into trends and correlations or counter-intuitive surprises that illuminate fresh...
Gift bags filled with promotional items, also known as swag bags and frequently distributed at conferences, fund-raisers and high-profile events, help publicize brands and products long after the event concludes. Businesses also give away swag bags at new product...
Snapchat has launched the Snapchat Storytellers program that aims to connect brands to influencers on its social media/messaging platform. The social media /messaging platform will link businesses with its most popular content creators – initially its five most...
More than ever before, companies find themselves in the crosshairs of public anger due to their political donations and spending. Companies face heightened reputational and business risks when their political spending and core values conflict, according to a new...
