by William Comcowich | Jul 26, 2018 | Digital Marketing
With its recently announced podcasting app, Google is placing greater emphasis on podcasts and intends to double the number of podcast listeners within two years. Google Podcasts offers advanced features, including “device interoperability.” Listeners can...
by William Comcowich | Jul 25, 2018 | SEO
As voice recognition technology has achieved greater accuracy, it’s become a more useful and popular search tool, especially on mobile devices. More people now conduct more online searches using voice commands – and get accurate search results. Voice search has...
by William Comcowich | Jul 25, 2018 | PR Measurement
How can PR prove it contributed to the bottom line? That’s probably the most frequent question PR professionals ask. PR pros face increasing pressure to justify their work. Those who cannot demonstrate their value to the C-suite risk having their budgets...
by William Comcowich | Jul 24, 2018 | Marketing
Marketers rate in-person events as the most effective marketing method, according to the Content Marketing Institute. That’s probably why trade shows remain so popular. They offer personal, face-to-face contact that’s becoming so rare in our digital world....
by William Comcowich | Jul 19, 2018 | Social Media Measurement
Many companies use social media measurement to gauge consumer sentiment toward their brands. Rating social media comments on a positive to negative scale indicates how consumers feel about company products, the company’s response to current news, or the...