by Michael Kling | Aug 7, 2020 | Video Marketing
Both marketers and consumers now favor video more than other forms of content, including blogs, infographics and ebooks, according to HubSpot’s 2020 State of Marketing Report. While video has been around for decades, consumer video-viewing preferences and...
by Michael Kling | Aug 4, 2020 | Influencer Marketing
B2B marketers see great value in influencer marketing, but many lack the resources to seize the full benefits of the strategy. Finding the right influencers and crafting and executing influencer marketing plans pose challenges, according to the 2020 State of B2B...
by Michael Kling | Jul 29, 2020 | PR Measurement
The use advertising value equivalencies (AVEs), the much-derided PR metric, still lingers in some quarters. AVEs value media relations placements by comparing them to the cost of equivalent advertising space. PR measurement experts dismiss the metric as inaccurate and...
by Michael Kling | Jul 21, 2020 | Social Media Marketing
Talk in the U.S. of banning TikTok, the increasingly popular Chinese-owned social media app, is causing uncertainty in social media marketing. Suspecting that time is ticking away for TikTok, marketers wonder if they should cancel their PR and marketing plans on the...
by Michael Kling | Jul 20, 2020 | Public Relations
![Top-flight CEO Communications Prompts Strong Corporate Growth [New Research]](https://glean.info/wp-content/uploads/2020/07/businessman.jpeg)
Fast-growth companies are virtually synonymous with CEOs who prioritize communications as part of their responsibilities, new research shows. Of the 100 top-performing companies evaluated, the vast majority (81%) are led by CEOs who consistently communicate and have a...
