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Marketers are not improving their ability to measure social media ROI. That’s just one of the findings from the just-released 2020 Social Media Marketing Industry Report from Social Media Examiner. Only 35% of marketers agreed they were able to measure their...
Of all communications sectors, B2B marketing and PR may have suffered the greatest impact from Covid-19. B2B marketing and PR people rely greatly on conferences, trade shows and other networking events to generate leads and boost awareness. With those in-person events...
User-generated content (UGC) – the comments, images and videos that customers post on social media — offers an excellent marking strategy in ordinary times. During the Covid-19 epidemic, UGC offers a near ideal solution to today’s unusual marketing challenges....
The coronavirus has clearly altered how people act and how they feel about businesses and other organizations they patronize and support. That means brands will need in-depth communications measurement to form a new marketing and PR roadmap when lockdowns ease and the...
Toilet paper factories went into production overdrive after coronavirus-induced panic buying and hording caused a shortage of the product last month. Likewise, the brands’ communications went into high gear to respond to urgent questions from consumers and...
