by Michael Kling | Nov 16, 2020 | Marketing
After months of prohibitions against large in-person gatherings, event organizers hope to move to the next level of virtual events. Communications professionals believe virtual events will continue to dominate industry gatherings well into next year and will likely...
by Michael Kling | Nov 11, 2020 | Public Relations
PR pros may increasingly encounter pay-to-play offers: A publication offers a favorable media mention in return for payment. In the past, a wall divided editorial and advertising departments, much like the church vs. state division. Not so much anymore. The media...
by Michael Kling | Nov 9, 2020 | PR Measurement
Economic damage caused by the Covid-19 pandemic increases the importance of PR measurement and evaluation. With corporate revenues down across the board and budgets under scrutiny, PR must prove its value to company management to defend its budgets, according to new...
by Michael Kling | Nov 2, 2020 | Influencer Marketing
Instagram has promised to crack down on influencers who don’t reveal when they’re paid to promote products, following a government investigation in the UK. While a UK government investigation prompted the action, Instagram’s updates may soon apply to...
by Michael Kling | Oct 30, 2020 | Public Relations
Burdened with new challenges during the Covid-19 epidemic, reporters are relying more on public relations professionals. An overwhelming 95% of financial and business reporters surveyed by communications agency Prosek Partners say they now use PR pros as much or more....
