by Michael Kling | Oct 29, 2020 | Online Reputation Management
Businesses understand that favorable online ratings and reviews are critical for driving sales and maintaining their reputations. But how consumers use online reviews may surprise them. As it turns out, glowing five-star reviews are not always as beneficial as...
by Michael Kling | Oct 27, 2020 | Data Analytics
PR and marketing professionals view Google Analytics as a vital tool for examining the results of their campaigns. A survey by Forrester Consulting shows that marketers consider improving their use of analytics a top priority, but they say existing solutions make it...
by Michael Kling | Oct 26, 2020 | Online Reputation Management
Negative social media content has increased substantially this year due to Covid-19 and rising political animosity, dramatically increasing risks to brands, according to new research. “Coupled with increased societal issues and instigators, such as trolls,...
by Michael Kling | Oct 22, 2020 | Business
Maintaining a spirit of camaraderie and teamwork is one of the biggest challenges for remote workforces. And these days almost all PR and marketing teams are working remotely — and will likely continue to do so for the foreseeable future due to Covid-19...
by Michael Kling | Oct 21, 2020 | Marketing
The latest advance in artificial intelligence delivers the best chance yet that machine-produced text will revolutionize PR and marketing. GPT-3 (Generative Pre-trained Transformer 3), the third version of AI released by OpenAI, a for-profit San Francisco-based AI...
