by William Comcowich | Sep 16, 2020 | SEO
Marketers, PR and SEO experts generally view Google as synonymous with “search engine.” When they talk about optimizing content or websites for search engines, they usually mean optimizing for Google. It’s true that Google dominates web searches. But PR, marketing and...
by William Comcowich | Feb 25, 2020 | Social Media
Social media can be an excellent tool for building relationships with journalists, bloggers and social media influencers, but it comes with its own unwritten rules of etiquette. PR and marketing pros who don’t follow those accepted practices will almost certainly...
by William Comcowich | Jan 18, 2017 | Online Reputation Management
Online reviews and ratings are powerful tools for gaining customers’ trust and managing online reputations. Some marketers predict online reviews will soon dominate online reputation management and digital marketing. “A positive reputation is one of the most powerful...
by William Comcowich | Jan 17, 2017 | Media Monitoring
Most companies, brands, and not-for-profit organizations post massive amounts of material and commentary on social media in order to promote themselves and gain new followers. That frequent sharing provides a windfall of information for competitors as well as...
by William Comcowich | Jan 12, 2017 | Video Marketing
PR and marketers widely recognize the growing importance of video. Video is touted as the year’s hottest media with most every corporate and brand website now incorporating video segments and programs. To be precise, 82 percent of B2C marketers and 79 percent of B2B...
