by William Comcowich | Jan 12, 2017 | SEO
Creating relevant content remains the most effective search engine optimization tactic. Over half of marketing leaders surveyed (57%) cite relevant content as the best SEO tactic, according to Ascend2’s new Search Engine Optimization Strategy study. Other top tactics...
by William Comcowich | Jan 10, 2017 | Public Relations
As fake news reports proliferate, media pundits, journalists and public relations experts ponder how to combat the scourge. Proposed solutions include increased media fact-checking, improved social media algorithms and a browser extension for flagging fake news...
by William Comcowich | Jan 10, 2017 | Public Relations
Automation has eliminated millions of blue-collar jobs by replacing factory workers with robots. Similarly, artificial intelligence (AI) may replace or transform millions of knowledge-based office positions. Jobs in insurance, financial services, customer service in...
by William Comcowich | Jan 9, 2017 | Twitter
Cinnabon intended to offer tribute to the late Star Wars actress Carrie Fisher. But its tweet instead left a bad taste in many mouths. The brand tweeted: “RIP Carrie Fisher, you’ll always have the best buns in the galaxy.” A photo showed a portrait of Princess Leia...
by William Comcowich | Jan 5, 2017 | Marketing
Proponents say the Internet of Things (IoT) is the “Next Big Thing,” a major technology trend that PR pros and marketers must understand. The Internet of Things (IoT) promises to revolutionize both public relations and marketing. By allowing us to manage our devices...
