Combatting Fake News: The Critical Role PR Must Play
As fake news reports proliferate, media pundits, journalists and public relations experts ponder how to combat the scourge. Proposed solutions include increased media fact-checking, improved social media algorithms and a browser extension for flagging fake news...The Effect of Artificial Intelligence on PR – and How to Handle It
Automation has eliminated millions of blue-collar jobs by replacing factory workers with robots. Similarly, artificial intelligence (AI) may replace or transform millions of knowledge-based office positions. Jobs in insurance, financial services, customer service in...Cinnabon’s Tweet Shows the Risks on Social Media: How to Avoid Them
Cinnabon intended to offer tribute to the late Star Wars actress Carrie Fisher. But its tweet instead left a bad taste in many mouths. The brand tweeted: “RIP Carrie Fisher, you’ll always have the best buns in the galaxy.” A photo showed a portrait of Princess Leia...How the Internet of Things may Transform PR & Marketing
Proponents say the Internet of Things (IoT) is the “Next Big Thing,” a major technology trend that PR pros and marketers must understand. The Internet of Things (IoT) promises to revolutionize both public relations and marketing. By allowing us to manage our devices...
