by William Comcowich | Jan 3, 2017 | Online Reputation Management
Corporate reputation is everything. Loss of reputation can destroy companies. Warren Buffett once stated: “We can afford to lose money — even a lot of money. But we can’t afford to lose reputation–even a shred of reputation.” The 2016 US Reputation Dividend...
by William Comcowich | Dec 22, 2016 | Media Measurement
Each week Glean.info (formerly CyberAlert) publishes educational articles in its blog as a service to our customer base in PR, marketing and competitive intelligence. The following articles covering the full range of issues, applications, and techniques for media...
by William Comcowich | Dec 19, 2016 | Public Relations
Lack of adequate public relations may be putting the brakes on electric vehicle adoption. Other industries may learn a lesson from PR’s experience with the vehicles. Despite significant advancements in electric vehicle (EV) technology, 60 percent of American drivers...
by William Comcowich | Dec 16, 2016 | Crisis Management
The president elect’s penchant for high-profile attacks will change corporate communications and PR crisis management. Donald Trump frequently picked public fights in the media and on Twitter during the campaign and shows no sign of dropping the practice. Trump has...
by William Comcowich | Dec 15, 2016 | PR Measurement
Never mind streaming live video or photo sharing on social media. Many PR veterans predict that the growing importance of PR measurement, driven by increasingly powerful analytics tools, will be the most important trend in public relations in 2017. “The ability to...
