2016 Top 20 Blog Posts on Media Monitoring, Measurement & Analytics for PR and Marketing
Each week Glean.info (formerly CyberAlert) publishes educational articles in its blog as a service to our customer base in PR, marketing and competitive intelligence. The following articles covering the full range of issues, applications, and techniques for media...Too Little PR Creates a Roadblock to New Electric Vehicle Purchases
Lack of adequate public relations may be putting the brakes on electric vehicle adoption. Other industries may learn a lesson from PR’s experience with the vehicles. Despite significant advancements in electric vehicle (EV) technology, 60 percent of American drivers...Trump’s Attacks Require New PR Crisis Response Methods
The president elect’s penchant for high-profile attacks will change corporate communications and PR crisis management. Donald Trump frequently picked public fights in the media and on Twitter during the campaign and shows no sign of dropping the practice. Trump has...PR Leaders Predict Increased & More Effective Media Analytics in 2017
Never mind streaming live video or photo sharing on social media. Many PR veterans predict that the growing importance of PR measurement, driven by increasingly powerful analytics tools, will be the most important trend in public relations in 2017. “The ability to...
