Facebook Reveals More Measurement Mistakes
Just weeks after Facebook revealed it had miscalculated several video metrics, it announced it had found more measurement errors. In a blog post, Facebook reported two measurement errors. It found an inconsistency in how it counts engagement such as likes and shares...PR & Marketing Analytics: Resolutions for 2017
Analytics are an essential element of effective marketing and public relations. Analytics provide organizations data and insights needed to improve tactics, plan strategies, measure performance, and link data to key business outcomes like sales and revenue....Instagram Stories Offer New Opportunities for Brands, a Threat to Snap
Instagram’s Stories feature presents a direct challenge to Snap, until recently called Snapchat. Instagram’s new feature closely mimics Snapchat’s Stories product. Users can create 10-second videos, post them to a Story, and contribute more videos all day. After...Influencer Marketing Accountability & Measurement to Soar in 2017
Increasing accountability and a greater investment in measurement will emerge as the top influencer marketing trends in 2017, experts say. Most marketers who use influencer marketing (78%) say that determining the tactic’s ROI will be their top challenge in 2017,...
