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Gucci’s response to a potentially major PR crisis offers a surprising lesson on how brands can respond effectively to a controversy. At the Milan Fashion Week, Gucci models stood dressed white outfits, some that resembled straitjackets. They stared blankly while...
Most people associate crisis communications with large corporations and politicians, but a PR crisis can also endanger a start-up’s future before even gets off the ground. Some well-known start-ups and early-stage ventures, including Uber, Airbnb and Slack,...
When a public relations crisis strikes is not a question of “if.” It’s a question of “when.” Data breaches, sexual harassment complaints, product malfunctions and recalls, misbehaving CEOs, rebellious employees. The list of potential causes of PR crises...
In my experience, negative media coverage is what troubles clients the most during a PR crisis. Other crisis tactics are secondary, but clients embrace them because it gives the impression of limiting the crisis by using various “proven” techniques. If you think this...
New allegations from a shareholder lawsuit place additional scrutiny on how Google handles sexual misconduct accusations against its executives. The entire incident threatens Google’s reputation as a desirable employer and ethical corporation. It also has...
