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Corporate communications departments frequently conduct employee surveys to monitor employee sentiment and improve corporate culture. The recent Nike PR crisis shows just how powerful surveys can be in exposing potential problems such as a dysfunctional corporate...
New research reveals that even corporations with strong reputations face difficulties recovering from a PR crisis. Researchers at the University of Kansas analyzed the prior reputations of corporations that suffered a PR crisis and how quickly they recovered their...
A PR crisis typically involves employee mistakes or malfeasance, natural or manmade disasters, or regulatory actions. The Tide Pod Challenge demonstrated how young consumers intentionally misused a company’s product and created yet another kind public relations...
KFC encountered a potentially disastrous dilemma when a chicken shortage forced the restaurant chain to close more than 600 stores across the UK. Logistical problems caused by a change in suppliers caused the disruption. The closures ruffled feathers to say the least....
Crock-Pot’s response to its recent public relations crisis offers several lessons. Crock-Pot found itself in hot water after a popular television program blamed it for killing one of its characters. In a recent “This is Us” episode on NBC, a slow...
