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PR and marketing professionals view Google Analytics as a vital tool for examining the results of their campaigns. A survey by Forrester Consulting shows that marketers consider improving their use of analytics a top priority, but they say existing solutions make it...
While data analytics has created great changes in business decision-making, many companies limit analytics to ad hoc initiatives or one-off actions. That’s according to the latest McKinsey Global Survey. “Companies still dragging their feet do so at their...
Live data visualizations will open a new era for graphic design and corporate communication. “With the year 2020, graphic design trends have reached an important milestone,” asserts Jamahl Johnson at 99designs. “It’s the dawn of a new decade, and graphic design is...
You’ve heard of fake news. You may not have heard of fake data visualizations. Even educated professionals tend to consider charts, graphs and other types of data visualizations as an extension of statistics – hard numbers that cannot be fudged. But charts can lie....
Big data is touted as good medicine for business ills – something that can diagnose problems and lead to miraculous cures. At its best, big data can produce critical insights that impel improved business strategies. But big data has significant disadvantages. It’s...
Companies are spending more on marketing analytics. Overall, they also reap greater benefits, but the value of marketing analytics varies substantially between companies, according to the latest CMO Survey published by Duke University’s Fuqua School of Business....
