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More than a few experts predict that artificial intelligence (AI) will revolutionize marketing this year. Representing the next step for data in marketing, machine learning-based marketing tools will analyze data and customer behavior, make recommendations and...
Most high-level business executives obsess over data. Public relations and marketing professionals have recently followed their lead. Data now swamps PR and marketing teams. Sometimes they seek data just for the sake of collecting numbers that impress their c-level...
Data analytics provide a key to opening the door to “micro-moments.” Many call it a major marketing opportunity. Google Vice President of Marketing Lisa Gevelber coined the term and defines micro-moments as times when mobile consumers seek information...
Burger King recently released an advertisement it says was written by artificial intelligence. With the video of tasty-looking burgers and fries rolling, the robot-like voice blurts: “The chicken crossed the road to become a sandwich. Burger King encouraged the...
Most brands use data to develop marketing campaigns and customer messages. A handful of other major companies such as Amazon and Netflix draw on large databases to personalize customer messages. At the opposite end of the spectrum, many marketers create offers that...
Marketing experts argue that A/B testing allows marketers to find the best performing content, design and product offers. Marketers also conduct A/B tests to find the best performing landing pages, copy, email subject lines and a range other types of content and...
