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Facebook suffered a security breach that allowed hackers to access 50 million user accounts. Although the company responded to the breach swiftly, it faces a public relations nightmare that may further damage user trust. Hackers exploited a software vulnerability that...
Facebook Watch, a new platform for video shows, opens a new avenue for PR and marketing. The platform’s streaming video venue already offers hundreds of shows on a range of topics, including dramas, reality shows, and live streaming sports. According to...
Americans are changing their relationship with Facebook and the trend could influence how marketers treat the world’s largest social media platform. The public soured on Facebook due to its Cambridge Analytica scandal, a new survey reveals. Just over half of...
A new analysis of more than 43 million posts from 20,000 brands shows just how precipitously engagement on Facebook has plummeted – and what marketers can do gain attention on the world’s largest social media network. The number of Facebook posts per quarter...
Teens have abandoned Facebook in large numbers, new research reveals. About half (51 percent) of U.S. teens ages 13 to 17 say they use Facebook, down from 71 percent in 2015, according to a recent Pew Research Center survey. More teens say they use YouTube (85...
