by William Comcowich | Apr 3, 2018 | Facebook
Facebook will shut down its Partner Categories that integrate data from third-party providers into its advertising targeting. The feature allowed marketers to combine data from third-party providers with Facebook’s own data to better target audiences. While...
by William Comcowich | Mar 21, 2018 | Facebook
PR crisis experts criticized Facebook for how it handled its recent controversy involving Cambridge Analytica. Media outlets reported that data analytics firm Cambridge Analytica harvested almost 50 million Facebook profiles and used the data to influence voters ahead...
by William Comcowich | Feb 28, 2018 | Facebook
Fewer people visit Facebook lately, new research reveals. The portion of Americans who use the service declined from 67 to 62 percent over the past year, according to the Infinite Dial research from Edison Research and Triton Digital. Facebook use has been growing...
by William Comcowich | Feb 1, 2018 | Facebook
Facebook’s latest algorithm tweak that places greater priority on local news could benefit local public relations. As part of its newfound desire to help society, Facebook announced it will show more stories from news sources in users’ local town or city....
by William Comcowich | Jan 22, 2018 | Facebook
Facebook’s recent announcement that it will show fewer posts from media publishers and brands caused dread among marketers. Some described their reaction as alarm. Facebook CEO Mark Zuckerberg said the news feed will prioritize posts from personal contacts over...
by William Comcowich | Jan 12, 2018 | Facebook
Facebook is testing a new section for local news, events and announcements. If Facebook introduces the section to all users, public relations and marketing for local businesses will gain an important new venue. Even PR and marketing teams that don’t typically...
